The Hoop Factory

49 Felstead Avenue Toronto, Ontario, M4J 1G3 Locations: Ajax, Markham (view map)

5 to 18 (Coed )
Day camp
$200 to $250


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  Vidal Massiah
  Phone Camp

About this camp

The Hoop Factory

Established in 2004 THE HOOP FACTORY has been engineering high level workouts/camps for student athletes of all ages, experiences and levels. Utilizing the first hand knowledge from our staff of professional coaches, THE HOOP FACTORY has become the "Go-To" training environment for serious basketball players in Canada. Personal Training-March Break Camp-Holiday Camp-Summer Camp

Session Calendar

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Day Camp
Ages: 5 - 14
Basketball $200 to $250
1955 Audley Rd. N; Ajax, Ontario.
Dec 30, 2019-Jan 03, 2020$200 - $250
Strength and Conditioning|Weight Loss Program|Basketball
Day Camp
Ages: 5 - 14
Basketball $200 to $250
Danforth Village,ON
49 Felstead Avenue
Dec 30, 2019-Jan 03, 2020$200 - $250
Strength and Conditioning|Weight Loss Program|Basketball

Camp Address
49 Felstead Avenue, Toronto, Ontario
Other locations: Ajax, Markham


The Hoop Factory
The Hoop Factory
49 Felstead Avenue Toronto, Ontario, M4J 1G3
Contact name:
Vidal Massiah

Phone number:
(833) 937-4667× logo

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Reviews & Testimonials

  • HF Graduate selected in 2018 NBA G league Draft.
    Jabari Craig — Camp alumni

    Training at the hoop factory teaches you a lot of things not only on the court, but off the court as well. It teaches you how to earn your respect, good discipline, and works on how to be mentally and physically strong during the tough times in a game. Training at The Hoop Factory will improve your game all around game, from inside out and. Want to become a good player? The Hoop Factory is the way to go! -Jabari Craig 2018 NBA G league Draftee

  • Satisfied Parent
    Linda P — Parent

    I always take the opportunity to take my daughter to The Hoop Factory during March and summer breaks. The reason I do so this, is that The Hoop Factory teaches the fundamentals of basketball while making it a fun experience. She always learns something that she can add to her game.For my daughter, it helps to make her more competitive because she has to scrimmage against boys at the camps. She always enjoys the experience at The Hoop Factory where besides the fun and learning, she has had a chance to meet some cool teachers and players. She has been taught by Vidal Massiah, and has met Akil Augustine, David Joseph, as well as Jabari Craig at different camps. She is looking forward to attending the next scheduled camp. Lina P.

Upcoming Events

upcoming events
  • December 30, 2019AJAX-2019/2020 Holiday Hoops Training Camp
    Audley Recreation Centre , 1955 Audley Rd. N; Ajax, Ontario., Ajax, ONT
    Register by Monday, December 30 from 09:00 am - 04:00 pm

    Jump into the Holidays……

    Our 13th Annual Holiday Hoops is back! Open to boys/girls ages 5-15, providing players an opportunity to be in a positive, hardworking and fun-filled space over the Holidays. Act now to ensure your hooper can unwrap this awesome training experience with other young athletes.

    Happy holidays and hope you will join us for some festive fun and fundamental basketball training at one of our 2 locations in Toronto and Durham.


    • Catching
    • Dribbling
    • Running
    • Jumping
    • Passing
    • Shooting
    • Basketball Specific FOOTWORK
    • Basic concepts
    • Fun games

    Happy Holidays from The Hoop Factory where we are #BuildingBetterBallers!

  • December 30, 2019Toronto-2019/2020 Holiday Hoops Training Camp
    St. Patricks Catholic High School , 49 Felstead Avenue, Toronto, Ontario
    Register by Monday, December 30 from 09:00 am - 04:00 pm

    Our 13th Annual Holiday Hoops is back! Open to boys/girls ages 5-15, giving players an opportunity to be in a positive and fun-filled space where they can improve their ball skills and unwrap an awesome training experience with other young athletes.

    So, join us for some festive fun at one of our two locations in Toronto and Durham Region.


    • Catching
    • Dribbling
    • Running
    • Jumping
    • Passing
    • Shooting
    • Basketball Specific FOOTWORK
    • Basic concepts
    • Fun games


    Happy Holidays from The Hoop Factory where we are #BuildingBetterBallers!


Director's Message


Vidal Massiah, Mr.

Vidal is a product of the Toronto area Eastern Commerce Saints, and has built an impressive resume for himself since graduating in 1998.

*After a four year career at Div 1 St. Bonaventure Vidal graduated with a degree in marketing and began playing professionally throughout Europe and Asia.

*Vidal continues to pursue his basketball dreams and has gone on to be crowned back to back King of Toronto, and have the honour of representing Canada as a member of the Senior Mens National team.

Through Vidals experiences in North America and Europe, he has compiled a great deal of knowledge on how to prepare and train for basketball. He is the epitome of hard work, dedication, and sacrifice. His gift for training and the passion he demonstrates in each and every training sessions has proved to be a recipe for success, not only in basketball but in life.

*Vidal has had the opportunity to work with Canadian players making a name for themselves on a International stage including: Myck Kabongo (NBDL), Tristan Thompson (NBA), Junior Cadougan (Euro Pro) , Jabari Craig (USC), Matthew Atewe (Auburn), Jamar Ergas (Class of 2015), Haboubacar Mutombo, Tyler Stone (Howard), Emmanuel Owootoah (Fresno State)

Cost & Financial Aid


Cost: $200 to $250 /week

Payment Options:

Credit card payment Yes


Discount if paid early $50
Discount for 2nd child $25
Discount for 3rd child $50



HF mainstay earns Division 1 scholarship by showcasing skills….expand

Eric Rawhwire has been a mainstay at the Hoop Factory Summer Training can Development camps  over the last 4 years where he has turned himself and life, completely around. Having always been a great athlete, Eric has pushed himself beyond his limits and transformed his game from being a "raw athlete", into a skilled player with the size and strength to dominate at the guard position. Originally from Toronto, Eric attended High School in Orange County, CA and chose to remain on the West coast as a member of the 2015 UC Irvine incoming freshman class. During Eric's time in California, his talents earned him First Team All-CIF honors, as well as being named San Joaquin league co-MVP. He is also rated as the 18th best player in the state of California by ESPN. Eric has a very bright future ahead of him. We wish Eric all the best!

Eric Rawhwire


HF Trainee Corey Johnson earns scholarship to Harvard University #IvyLeague Hexpand

Harvard picked up a key verbal commitment on Tuesday. Corey Johnson, of Saxtons River (Vt.) Vermont Academy, committed to Tommy Amaker and his staff just a few days after his official visit.

Just a day before the initial signing period is set to begin, Corey Johnson, a 6-foot-6 wing out of Saxtons River (Vt.) Vermont Academy, informed that he has committed to Harvard. 

“From a basketball standpoint and building the relationship with coach Amaker in the little time that I knew him, that was really big for me,” Johnson told when pressed about his decision. 

“He was constantly talking to me and messaging me,” he added. “He even came up to see me one day when I wasn’t playing and was talking to me about basketball and how I would fit with the team and how possibilities would be endless with the team. That always stuck to me.”

Johnson considered a host of schools, but the only other official visit he took was to Butler. He then went to Harvard on a visit this past weekend. That trip pushed him to commit.

“After the visit this weekend and with my dad seeing it and my mom as well, they both think it’s a great fit basketball wise and academic wise,” he said. “They are both comfortable with it and so am I. That’s where I want to be.”

“I was still considering waiting until the spring time to sign, but just the recent interest that Harvard has had up until now and before this signing period and the feeling that they wanted me now, sets them apart from the other schools.”

Johnson, who is known for his ability to rip the nets from deep, says he’ll have the chance to fill a few different roles at Harvard. 

“They are saying they have a great need for shooters, obviously I can bring that to the table, but also my ability to play off the ball and with the ball in my hands will help me expand my game.” 

Johnson’s high school coach – Alex Popp – thinks he will bring much more than just shooting to the table as well. 

“Corey has incredibly fluid jump shot with a text book release, and this often distracts people from the rest of his game,” Popp said. “He is way more than a shooter.” 

“He is dynamic off the bounce and also a great decision maker,” Popp added. “He is tougher than people think, too. He rebounds well in traffic. Last but not least, he is a high level leader - he is the definition of a coach on the floor.”

Johnson played summer ball with the Vidal Messiah’s Northern Kings. Messiah thinks the match is perfect.

“[Amaker’s] a great coach, better person and Harvard's getting a outstanding shooter and leader in Corey from an athletic standpoint," Messiah told "Academically Harvard was a no brainer for us to support.”

With the addition of Johnson, Harvard now has four commitments in the 2015 class. Tommy McCarthyWeisner Perez and Balsa Dragovic are also committed to Tommy Amaker’s program.


5 year Trainee Miles Seward signs with the University of Northern Colorado expand

Miles Seward began training at the HF in the summer of 2009 before getting set to enter high school. Over the past 5 years Miles has worked extremely hard, improving a very strong fundamental base and expanding that into becoming a lethal shooter and dynamic play maker. Miles showcased his skills as a member of the Northern Kings AAU program where he attracted the attention of college coaches and recruiters who fell in love with his text book jump shot and natural  instincts on the court. Follow Miles as he takes his talents to the University of Northern Colorado where he is expected to start as a freshman and pursue his degree in coaching. #CollegeReady 

Miles Seward



In the News


November 20, 2019 - BIG Zach Edey earns a scholarship to Purdue!

Purdue goes beyond the great northern wall and brings back a giant! ...

December 9, 2018 - HF Trainee Jalen Celestine earns multiple D1 scholarship offers.....

After sitting out last summer with a broken hand, 3 year HF trainee Jalen Celestine road a BIG summer performance ...

October 19, 2017 - The Hoop Factory as part of King Nation basketball Feat. on Global News

King Nation Basketball in partnership w/ The Hoop factory, provides a platform for young boys and girls who want to pursue basketball.... ...


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