Intro to Entrepreneurship and Business Ideation

Entrepreneurs are made, not born. This course was developed and designed in coordination with educational developers of business schools, industry advisors, and students. While spending two weeks building their ideas into real businesses, students will develop an Entrepreneurial mindset exploring, researching, testing, and launching a new business. Students will work independently and with other students to think and execute with a problem-solving mindset. They will know how to come up with a business idea, test the market fit and develop a go-to-market strategy to scale up globally.

The course begins with basic principles of how to come up with a business idea, concepts of design thinking, and business modelling including case studies from successful global startups. Students learn how to work as a team to create meaningful social and economic value, how to conduct market research, how to prototype a product or a service, and how to test the market fit. Finally, students present each of their business ideas during a pitch session.

Course Requirements

This course is a Digital Media Academy | Pro course and requires specific hardware/software requirements to participate in the course. Please download and review the Course Requirements prior to your enrolment in the course.

Learning Outcomes

Students will be able to…

• Learn how Entrepreneurship is changing the global business landscape
• Create, identify, and evaluate new business opportunities
• Prototype a successful product, service, or experience
• Design an initial business plan and go to market strategy
• Understand how to fundraise new business and venture capital investments

Students will create...

• A Business Idea
• A Business Model
• A Revenue Model
• A prototype of a Product or Service
• Pitch Deck

Career Pathways 

Entrepreneur, Business Owner, CEO, Market Specialist