SEO Series 1: Understanding ‘Google Places’
Every business, no matter how big or small, should be listed with Google Places. When parents and kids search Google Maps or Google.ca for local information (ex: Toronto Summer Camps), they'll find your camp information at the top: address, contact details, even photos of your camp or campers. It only takes 10 minutes, it's free, and it will drive new traffic to your website. [caption id="attachment_763" align="aligncenter" width="491" caption="List your camp with Google Places and you can be shown on the map when users search for location specific camps"][/caption] To list your camp with Google Places, first you'll need to set up ...
Convert Internet Leads Into Enrollments
The Internet has become the most widely used research tool, and both parents and kids are turning to email as their main form of communication. Prospective parents or campers who send an inquiry via email or a web form want an immediate response. Yet, most web inquiries that arrive result in delayed phone calls – if any at all. Think about it. How quickly to you respond to an email inquiry from a prospective camper or family? [caption id="attachment_715" align="aligncenter" width="491" caption="Response time is critical to increase conversion rates on internet leads"][/caption] I understand. We're all busy, however after taking the time ...
Summer Camp Social Media – Examples
As the popularity of social media continues it's rise in the public mindset we have seen some great examples of camps using the internet to open up communication with their families. The balancing act, of course, is to provide parent's some great information about what is going on for their child at camp while allowing the child the space he/she needs to grow into a well-developed adult. We have talked on the CampNation Podcast (Communicating with Parents - Episode 10) about one of our host's personal experiences with a parent who called upset because a counsellor was seen on the website yelling ...
Summer Camp Expo
Parents are hungry for information about summer camp. Come join us at Roy Thompson Hall on February 26, 2011 and be where the parents are. Camps that exhibit at the Expo will Meet new parents and develop quality leads. Develop a personal and direct relationship with prospective families. Show your camp first-hand and explain a new program. Get immediate feedback on what families want. Raise your profile and build awareness. Learn from and network with other camps. Become an Exhibitor The Expo is designed to educate parents about the importance of investing in a camp experience, so camps have informed consumers to speak with. Click through for more information ...
Podcast
CampNation 16 – Leaving Staff Wanting More
At the end of our summer, staff are feeling drained and energy levels may be...
CampNation 15 – Staff Stamina
Summer Camp Directors and Professionals: As we approach the middle of our...
CampNation 14 – Staff Commitment
This week we had a good long chat about summer camp Staff Commitment and how...
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Marketing
SEO Series 1: Understanding ‘Google Places’
Every business, no matter how big or small, should be listed with Google Places....
Convert Internet Leads Into Enrollments
The Internet has become the most widely used research tool, and both parents...
SEO Series: Quick Tips to Increase Website Traffic for Camps
Many small businesses (such as camps) make the mistake of spending thousands...
Read more posts from Marketing
Kitchen Sink
Twitter Weekly Updates for 2010-08-29Comment on: What if English isn't my child's first language? http://ow.ly/18MbwL # Comment on: When do I need to apply? – You should also check the camp's website because there may be price breaks fo… http://ow.ly/18LdXN # New on CampNation.ca, SEO Series: Understanding Google Places… http://fb.me/yn9WfuVL # Carly... [Read more of this review]
CampNation 16 – Leaving Staff Wanting More
At the end of our summer, staff are feeling drained and energy levels may be low, but it’s such an important time of year. What can camp directors do to help staff through those last couple of weeks and ensure they are happy and ‘left wanting more’ when they leave for home? In CampNation #16 we talk about tips and tricks to... [Read more of this review]
SEO Series 1: Understanding ‘Google Places’
Every business, no matter how big or small, should be listed with Google Places. When parents and kids search Google Maps or Google.ca for local information (ex: Toronto Summer Camps), they’ll find your camp information at the top: address, contact details, even photos of your camp or campers. It only takes 10 minutes, it’s free, and... [Read more of this review]
Twitter Weekly Updates for 2010-08-22
Comment on: Can I find out how my child is doing at her first overnight camp? http://ow.ly/18Gbmg # Comment on: What is the food like? My child is a picky eater . . . My child has special dietary needs . . . My child… http://ow.ly/18FRfx # Karrie posted a comment on "How long are camp sessions?" http://www.camps.ca/camp-community-question.php?id=6... [Read more of this review]
Convert Internet Leads Into Enrollments
The Internet has become the most widely used research tool, and both parents and kids are turning to email as their main form of communication. Prospective parents or campers who send an inquiry via email or a web form want an immediate response. Yet, most web inquiries that arrive result in delayed phone calls – if any at all. Think about it.... [Read more of this review]
SEO Series: Quick Tips to Increase Website Traffic for Camps
Many small businesses (such as camps) make the mistake of spending thousands of dollars on developing a great looking website, but forget about the importance of Search Engine Optimization (SEO). If people cannot find your website, then you are not making the most of your dollars invested. This series will provide a quick overview of five SEO tips... [Read more of this review]
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